our vision
BWILD exists to inspire people to DARE TO LIVE and reconnect with their authentic, wild, inner self.
our STORY
I always dreamed of building something with purpose. But I kept holding back, probably just needing the courage to start.
Then I discovered trail running and the joy of wild adventures. A space to reconnect with nature, with myself, and with what truly matters.
But the gear around me didn’t reflect that. It all felt empty. Built for performance, but with no soul.
So I decided to take the risk, invest my savings and start BWILD. Not just to make a vest, but to make a promise. A promise to face my fears and follow my dreams. To choose courage over comfort. To chase meaning over medals. To move not just for performance, but for purpose.
To dare to live freely and fully.
And I hope to inspire others in doing the same, by sharing my story.
Thank you for reading for this.
Lupo, BWILD Founder
BWILD MANIFESTO
We’re not just a brand — we’re a call to the dreamers who are willing to face their fears, choose courage, and step into the life they were meant to live.
Our mission is to empower bold personal transformation through our core values: freedom, courage, and self-discovery.
The BWILD vest is just the beginning.
A reminder that freedom doesn’t live in comfort, it lives in motion.
Built to carry what you need, and hold space for who you’re becoming.
The vest blends functionality with purpose — an enabler of bold, life-changing adventures.
A symbol of what it means to DARE TO LIVE.
BWILD. Dare to live.